Lenovo’s Humanitarian Response Efforts

Lenovo’s phased humanitarian response: Following best practices through preparedness, response and recovery

Wildfires are part of nature and are continuously being monitored and managed, but under certain conditions that are being exacerbated by changing weather patterns, their management is becoming more difficult. As of July 2025, more than 4,400 wildfires have burned more than 220,000 acres in the state of California alone. These numbers include the Eaton and Palisades fires, which rank as the second and third most destructive fires in California state history.

Whether a wildfire, flood, or other natural disaster, Lenovo is proud to help communities prepare for natural disasters through its support for the American Red Cross. In addition to ongoing support for preparedness, Lenovo also analyzes natural disasters and provides customized support to help communities recover. After the January 2025 fires in Calfornia, Lenovo worked with their Motorola spokesperson, Paris Hilton, to rally support through the Fire Aid fundraiser. They also supported Palisades Charter High School with IT equipment after losing technology labs to the fires and provided laptops to 150 community members in need through the non-profit Human-I-T.

Lenovo’s corporate citizenship team responds to natural disasters around the world through a matrixed analysis, considering factors like size of population impacted, damage to infrastructure, and access to resources like hospitals or airports. While generosity often swells in response to a natural disaster, the most tragic aspects of natural disasters can be mitigated with preparation at the household and community level. After you ensure your household is prepared for a natural disaster, consider the following tips for supporting communities near and far:

1. Cash is the most important resource during times of response and recovery.
   • Donated goods can be helpful, but are harder to move, store and allocate for communities in need.
   • Consider donating to non-profits with expertise in natural disaster response (like the American Red Cross) as well as local community non-profits that may support longer-term recovery.
2. Donating large quantities of goods or food? PAUSE!
   • Consider the hierarchy of needs and timing of the disaster. As a technology provider, Lenovo often waits until the recovery phase of a disaster to provide devices or solutions. Providing technology when electricity is unstable or safe storage options aren’t available could cause more harm than help.
   • Every community has unique needs that are impacted by disasters. Work with a non-profit like Good360 to ensure goods you’d like to donate are needed by the community, provided to those most in need, and given when the community is able to accept them.
3. Giving back with your time? Work with the experts!
   • Sometimes the best way to make an impact is with hands-on support. However, natural disasters can disrupt industry and access to electricity and clean water. This means that:
     • Volunteer with expert organizations who can provide safety gear and may be more aware of environmental or industrial risks in the area.
     • Do not go to the area until there is a call for volunteers. Volunteers traveling to a place where basic needs cannot be met may only put a strain on resources available for the impacted community.
   • Be patient. Disaster response experts are often activating systems, teams and solutions in response to a disaster. It’s important to be generous with time and patience while the community’s well-being is prioritized.

Do you know what to do in the event of a natural disaster? Changing climates and weather patterns are already increasing the frequency and severity of natural disasters, a trend that is expected to continue as the planet’s temperature warms. By adapting to these changes and preparing for natural disasters, you can ensure that your household is prepared in the event of a disaster. Below, you can find helpful links to help you prepare for a natural disaster at home and support communities in the wake of disasters far away.

1. Learn about potential weather events that could affect where you live. If you travel frequently for business, it can also be a good idea to be aware of the types of disasters impact where you’re traveling.
2. Make an emergency plan with your household. Include meeting spots, determine an evacuation place, and ensure that each household member is considered, including pets.
3. Practice your plan. American Red Cross recommends practicing each plan twice a year, and downloading the American Red Cross Emergency App with helpful information to help keep you and your household safe before, during and after a natural disaster.
4. Assemble an emergency kit, and consider having one for your home and your vehicle. Don’t forget to include pet supplies if needed!