United by Tech: New Lenovo Communities Connect and Educate in the Digital Future

Jennifer Downes, CMO, WW eCommerce, Lenovo

Industries have experienced a great deal of change alongside the widespread adoption of digital technologies and disruptive worldwide events in 2020—most recognizable is the global pandemic. We are watching this increased implementation take place all throughout the modern-day workforce and in classrooms, which have been forced to become remote. Even in a booming industry like online gaming, we are seeing more and more hours dedicated to these online communities and investments in technology to better the gaming experience.

With digital innovation transforming so many industries—the way we do business, the way our students learn, and the way we log online and play—there are several challenges that need to be understood and addressed. This is why we have introduced two brand new online communities for Education and Small Business to help our users actively engage with peers and experts in the community, learn from the most informed resources, and access the best Lenovo deals and perks. Like these two new communities, we have announced major transformations to the Lenovo gaming community, offering the same extensive opportunities to connect, learn, and win coveted rewards and giveaways.

“The rate of digital transformation is accelerating faster than we could ever have imagined, especially in industries like gaming, education and small business,” said Ajit Sivadasan, VP/GM of Lenovo.com. “These online communities were thoughtfully created to be a one-stop digital destination where people can connect, learn, and grow together.”

Screenshot of Lenovo PRO Community portal

The changes we are seeing in the global workforce, classrooms and online gaming clearly will not disappear alongside a vaccine. There are estimations that 25-30{93486410d65ab4c22f1925dba97444a1d889a389c7d5a800942ed0eabf5969fa} of the workforce will remain working from home on a multiple-days-a-week basis by the end of 2021. The way we work has forever changed. Lenovo recognizes that with an increasingly remote workplace, opportunity goes hand-in-hand with new obstacles and learning experiences, particularly for small business owners. The Lenovo Small Business online community acts as a small business store that helps earn greater business savings, unlock personalized support from small business specialists and simplify IT by managing company information and devices from one account.

Screen shot of Lenovo EDU Community portal

Classrooms, too, are being transformed with the help of EdTech. The e-learning industry is prepared to surpass $243 billion by 2022. The Lenovo Education online community is all about inspiring learners and teachers to take education into their own hands. Students, parents and educators alike can benefit from resources to navigate through the many difficult curveballs being thrown at the education industry. Lenovo Education offers an extensive catalog of education content and opportunities to engage in discussions with peers who are experiencing the same challenges presented by new technology in this new learning environment.

Screenshot of the Lenovo LEGION gaming online community

The online gaming industry is no stranger to transformation. By 2022, online gaming is expected to reach $196 billion dollars in revenue and is currently recognized as one of the fastest growing industries on the planet. A gamer’s community is just as important as what is being played – especially during COVID-19, where video games are a main way for friends and families to stay connected during these trying times. In 2020, the world has seen major growth in the number of players in addition to the amount of time spent playing or watching games. The Lenovo online gaming community is centered around real-time connections through forums, live streams, events and support groups, while providing the latest gaming product news as well as global gaming trends and innovations. Don’t forget about the special deals for gaming products, games and accessories available only to the Lenovo gaming community.

No matter what the world throws at you, Lenovo is creating environments to make it easier to stay connected and informed. Explore these online communities for education, small businesses and online gaming.


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