BEIJING– May 17, 2013:Lenovo (HKSE: 992) (ADR: LNVGY) launched its highly-anticipated, new smartphone, the K900, at a gala event in the Chinese capitol yesterday evening. Industry and media luminaries gathered for an exclusive event at the M-Space in Haidian, eager to get a glimpse of the metal-clad flagship that stands out as much for its category-topping performance as its slim, sleek design. The Lenovo K900 goes on sale in China this week, and will roll out to additional international markets throughout the summer.
The unibody design of the K900 makes a bold statement for Lenovo. The sleek-cut, stainless steel frame exudes power and strength, while the unibody chassis maintains a low profile at 6.9mm, ensuring a smooth, elegant look and feel. The attention to detail and focus on design for Lenovo’s latest flagship smartphone makes the K900 an excellent choice for top-end smartphone buyers, while Lenovo’s expanding distribution for smartphones ensures the K900 will compete head-to-head with many of the top smartphones in the market today.
Lenovo has tapped NBA superstar, Kobe Bryant to help promote the K900 in its television and print advertisements and on social media sites in China and Southeast Asia. Bryant is known on the basketball court for a playing style which combines power and grace, similar to the combination of performance and design that makes the Lenovo K900 stand out from the crowd of high-end smartphones. Like a high-profile celebrity, the K900 is instantly recognizable and a magnet for attention.
Liu Jun, senior vice president , and president of the Lenovo Business Group, opened the event stating, “Smartphones are a critical component of Lenovo’s PC+ strategy and the Lenovo K900 is an example of this strategy in action. With its cutting-edge design and intuitive, optimized user experience, K900 offers China’s smartphone users a fresh, new option. At the same time, Lenovo’s smartphone business is growing fast in global markets. In 2013, we will add several new countries to our smartphone footprint, and by year-end we will cover most of the world’s emerging markets.”
Lenovo K900 is the first smartphone in the world to leverage the latest Intel® Atom™ Z2580 processor, a dual core chip, which runs up to 2.0 GHz and utilizes Intel® Hyper-Threading technology to boost performance efficiency. The Intel-powered device also features an Intel® Graphics Media Accelerator engine running a PowerVR SGX 544MP2 GPU, which triples graphics performance over the previous generation.[i] This makes the Lenovo K900 very responsive, especially for key functions such as web-browsing, multi-tasking and application-switching.
“Intel and Lenovo have raised the bar for smartphones with the K900. Our teams got together and worked closely to innovate around a number of important features and capabilities that our customers care most about such as power consumption, application switching and camera functionality. Then the Lenovo design team took this powerful platform and wrapped it up in a very attractive package with the K900. We are proud to be teaming with Lenovo to bring these innovations to market,” said Ian Yang, president ,Intel China, at the Beijing event.
As smartphones have become ubiquitous, customer demands on “top-of-the-line” devices have increased, with design and usability growing in importance. The Lenovo K900 resets the bar on these aspects. At 6.9mm, the K900 is the thinnest phone in its class by a wide margin and weighs in at a mere 162g, making it a device that unobtrusively slips into a jacket pocket or handbag. Made from a composite of stainless steel alloy and polycarbonate in a Unibody mold, the K900 manages to stay strong and look sharp while maintaining its slim profile.
However, the material alone is not the only aspect that has allowed Lenovo to achieve a design milestone with the K900. The rear camera array has been optimized for size with a new sensor and layout that does not protrude from the case, leaving a clean, smooth rear face that doesn’t snag on clothing. The design team tweaked the PCB and battery layout to reduce the space used by internal components. And the K900 is topped off by a unique “stripe” ID language that reinforces the thin body and integrates the external components.
While the K900 is certainly sleek, it does not ignore the emerging trend toward larger and clearer displays on smartphones. The K900 is one of the first smartphones in the world to combine a 5.5” IPS display with 1080p full high-definition resolution performance at 400+ pixels-per-inch, all under the latest, touch-capacitive Gorilla Glass 2. This gives the K900 supreme clarity and crispness along with plenty of space to capture the nuances of high-definition photos and video, as well as for viewing standard-size web pages.
The Lenovo K900’s camera stands out as one of the smartphone’s most distinguished features. As with other functions on the K900, Lenovo has completely overhauled the camera, and delivered a package that is truly greater than the sum of its parts. Megapixels is the first specification that many users recognize for digital cameras, and with 13MP, the K900 ranks at the top of its class in this aspect and combines this with an industry-leading, Sony® Exmor BSI sensor for what would already be considered outstanding performance.
Recognizing that customers often need to take clear, flash-less photos in low-light, Lenovo has equipped the K900 with an F1.8 focal length lens, making it the first smartphone to offer such a wide aperture on its camera. In addition to these improvements to the rear camera, the front camera has also been widened to an 88?viewing angle, the widest available on a smartphone front camera for convenient self-photos and video calls.
Pricing and Availability2
The K900 smartphone is now available in China and will hit select international markets this summer. Retail price for the K900 in China will start at RMB 3,299.
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Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.
2Prices do not include tax or shipping and are subject to change without notice and is tied to specific terms and conditions. Reseller prices may vary. Price does not include all advertised features. All offers subject to availability. Lenovo reserves the right to alter product offerings and specifications at any time without notice.